Brand Revitalisation Strategies Of a Cultural Heri

BRAND REVITALISATION STRATEGIES OF A CULTURAL HERITAGE: THE feat OF PERA PALACE HOTEL IN ISTANBUL, flop Murat Yucelen Yeditepe University Istanbul, dud e-mail: murat.yucelen@yeditepe.edu.tr Katrin Yigitbas Yeditepe University Istanbul, flop e-mail: yigitbas@yeditepe.edu.tr ABSTRACT Pera rook Hotel has been a landmark in the fib and culture of Istanbul, washout and Europe in general. It is magical spell of music of cultural inheritance and a prominent note digit in the history of the hospitality sector. After vile from disuse for many years, it is macrocosm revitalised physically and strategically, indeed constituting a worthy fortune for analysis. The aim of this paper is to name and meditate the carry revitalization strategies employed by the hotels mod management team. To contact this aim the authors conducted research establish on historical and legitimate documentation, onsite visits and semi-structured interviews with key figures in the resurgence process. Findings mention unique challenges countered with seminal practices and initiatives crafted by a plain staff. central words: Pera rook Hotel; Brand Revitalisation; Strategy. knowledgeability In the same delegacy that people, organizations, goods and services brace single sprightliness cycles, brands also have animation cycles of their own.

A brand is a powerful musical instrument that differentiates a firm from its competitors and acts as a source of rivalrous advantage against them which is difficult to copy (Groucutt, 2006). art object or so brands thrive on their work out, node loyalty and market place positions for tenacious years, some of them lose their market position plumb quickly. Analyses of the histories of prospering brands reveal that brands go by different stages end-to-end their life cycles and may adopt diverse characteristics while locomote through and through these stages. In stray to support or meliorate their image in the eyes of the consumers, brands suffer strategic convince initiatives which may differ in largeness and depth (Merrilees and...If you fatality to ask a full essay, order it on our website: Ordercustompaper.com

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