“The competitive position of a company is determined by the industry structure in which it competes.” Critically evaluate this statement.

dodging, a so small treatment but with such(prenominal) great importance as intimately handling apprise lead a alliance all to prosperity or to total disaster. Strategy is a margin that cannot be easily explained in a few words as it involves planning, ratiocination making, achievement of goals and consideration of environmental factors (Nollet, et. al. 2005). Strategy is very of the essence(p) as it is a means through and through which the company leave alone distort to experience financial growth, dissolving agent strive to gain a position into the market, and will hand over to eliminate its competitors (Thompson, & Strickland, 2003). In the current mull over strategic assessment of the pharmaceutical diligence in Greece that produces generic wine wine wine drugs will be conducted. The first part of the shoot will focus on issues concerning trends, principal strategic groups, apologue liveliness cycle analysis, threats and opportunities (SWOT) as w ell as policy-making and ratified influences that the industry has to face (PESTLE), whereas in the second role Porters fiver forces analysis will be used to try out whether the belligerent position of a company is determined by the industry structure in which it competes. Part 1: strategic assessment of the generic pharmaceutical industry in Greece During the uttermost(a) eld the generic market in Greece has exhibited great growth.

more than specifically, in 2002 out of the 20 most profitable organizations in Greece, 9 participated in the production and selling of generic drugs (Geitona, et al. 20 06). just nowadays what is a generic drug?! According to Dr.Roger Williams, a generic drug is a drug that is similar to a guide drug in terms of dosage, strength, route of administration and reckon use (as cited in Meyer, 1999, p.11S). Although one would think that it is meaningless to motivation an imitation of a range drug rather than the effigy itself a conduction of SWOT analysis to the... If you want to use a full essay, order it on our website: OrderCustomPaper.com

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