Marketing

Many marketers have been taught the image of the merchandising funnel. The idea cosmea that you bring films into the top of the large opening in a funnel and push the ones that become customers through the small end. The chore Ive always had with that is all the focus is on the chase. I happen to think that real payoff in marketing comes from expanding and focusing your thinking on how to turn a charter into an advocate for your business. Long ago I started using the pattern of The Marketing Hourglasssm. The top half indeed resembles the funnel concept, strange the expanding bottom half, to my way of thinking, adds the necessary focus on the add up customer experience that ultimately leads to hitrals and marketing momentum. I use the diagram below in workshops to explain the reproducible roadway a lead should follow to participate in your to the full developed Marketing Hourglass. This concept is one of the trace elements of the boilers suit Duct Tape Market ing system, but I could pass on sinless workshops around this one playground slide as it seems to be the easiest way to explain the marketing physical process in wide and pr carryical terms. At a fresh workshop an attender came up to me and said about this diagram, Im an guide by trade and this marketing lunge never make sense to me, now it finally does. I guess thats the ultimate test.

The Marketing Hourglass (click to enlarge) When you overlay my definition of marketing acquire soul who has a need to know, like, and commit you with the intentional act of turning know, like and trust into try, b uy, repeat, and refer you sire the entire l! ogical path for moving someone from initial cognizance to advocate. The key is to systematically develop touchpoints, processes and crossroad/service offerings for each of the 7 phases of the hourglass. 1. Know Your ads, article, and referred leads 2. Like Your nett site, reception, and email newsletter 3. want Your marketing kit, white papers, and gross revenue presentations 4. Try Webinars,...If you want to get a full essay, locate it on our website: OrderCustomPaper.com

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