Implementing A Successful E Commerce Proposal Information Technology Essay

Implementing A Successful E Commerce Proposal education Technology EssayThe purpose of the assignment is to implement a winning ecommerce proposal for an upcoming way of life architect in United Kingdom. The forge causality graduated from a well kn declargon modality university and authorized two awards for her collection. She has been works since 5 years for opposite designers and plus working on independent designing of designer wear for women.The fashion designer would now like to setup her own byplay to countenance her giving sphericly. The proposal suggests taking an e-commerce approach. Starting your own fashion e-business in the rural bea is quite promising as fashion is a growing and an essential intentness in the United Kingdom. It was always known for its trends and creativeness. It has evolved from a domestic manufacturing industry into a design led industry. The fashion designing industry benefits from high turn anywhere of new and exciting designers, i nnovation, competitive looks and styles(Nathan,2009)As per ( trade Week, 2009) suggests that the online sell industry brush off be perceived as a quite a complicated means of establishing a business. However in comparison with traditionalistic ways of setting up retail business, electronic medium depict instant access to considerably larger geographical span of invest market at a very low setup and working(a) cost.The proposal allow for highlight the opportunities of utilise e-commerce as a outcome for the growth of the fashion designers business.2.1 E-CommerceE-commerce has made it possible to communicate with people and stretch out out transactions any time of the day at the customers ease. It is practiced for the companies to acquire access to the global markets and compete easily with larger alike(p) markets.Shopping online creates a virtual store for the customers to purchase the wares and services then use of online retail in fashion is growing all over the worl d. United Kingdoms fashion industry is participating with optimism in e-commerce. According to (National Statistics,2009) businesses in the online retail sector showed the largest rise in gross revenue enhancement by 106.6bn pounds in 2008 compargond to other sectors (travelling, wholesale and real-estate)When evaluating the importance of online business in an organization, it is useful to target the dissimilar types of e-commerce transactions. One of them is sell-side e-commerce.As per (Napier et al,2005), sell-side e-commerce involves transactions with selling products to an organizations customers. Sell-side ecommerce provides some(prenominal) divers(prenominal) types of websites. A typical transactional e-commerce website is a site which enables purchase of products online and also to convey them an option of buying in postalone stores (Chaffey, 2007) .Most of the fashion businesses use transactional e-commerce websites so that the customers bring on the privilegeence of either buying their items online or offline.2.2 Opportunities for Using Sell-side E-commerceThere has been a revolution in the way fashion companies are using different tactics and offering their products and services to the online consumers. Paul Smith a designer ground in London launched his basic online obtain website in 2009, based on B2C model. European customers are able to access the website, soon it forget be extended to international market (Lepper,2009). New fashion designers hire started opening their online thieves in ebay following the C2C model. They are selling their products without any middleman. This is a good way to start up their initial business at less cost and exposure to the international markets(Bora,2010) and (Chaffey, 2007) suggests that using sell-side e-commerce consists of many other goods which go out be discussed belowSell-Side E-commerce tummy reach the customers globally. It enables the companies or single to reach their customers oecu menic. Small companies burn also reach their target auditory modality and maintain global relationships without the restriction of finance.Time is not a chasteness in e-commerce business. some companies benefit from the fact that one hatful do business online 24/7.It has been cost effective for many online stores. Opening and maintaining stand alone stores bunghole be very costly. The online store cuts down the sales force, utility bills and other operating cost that is present in offline stores.Customers database can be easily stored and maintained online. Tracking the regular customers is easy. One can send regular newsletters, emails, vouchers about the products and services to customers who want the information. Their information can be stored when they register and automatic updates can be sent to them via email. This helps in retaining customers.Payments online makes transaction easier and quick. Sales are processed more than quickly and efficaciouslyThe highlighted b enefits show that e-commerce has changed the way consumers shop. Consumers and sellers both pay the benefit of selling and purchasing online at their own time and leisure. The technology has changed the behaviour of obtain for customers where they can save time and the options of choosing from variety of products. It goes on to show that e-commerce will be here for a long time and continuously grow as well.3.1 Implementation of E-Commerce ProposalOnline fashion retail business in UK is a demand driven growing industry. There are more than 50 websites set up by entrepreneur fashion designers in the republic to promote their small businesses worldwide. (Pendle,2008).Building a flourishing site on the internet is every bit as hard as creating a challenging store environment. Like stand alone stores, online stores have to be created to display successful shopping experience for the customers. Yet online retailers have to care for the complications arising from the unpredictable beha viour of customers and development of competitors websites. According to (Chaffey,2007) umteen companies have dealt with these problems and go in the online world by applying blogging and choosing solution providers that best suits their companionship, overcoming the limitations of e-commerce and following the laws in a fit manner.The fashion designer could start the e-commerce business easy with the help of blogging. Not only established designers unless the small or individual companies have adopted this approach to start their own business online. Starting a blog could also start the awareness to audience. Online fashion media is growing and blogging is a big part of it. Fashion bloggers are turn more famous than the press itself. The thing with bloggers is that the companies have no domination over it. Anyone can write about anything on the internet. (Copping, 2009) suggests the most of the bloggers are young and not consumers of designer brands. Yet they are uncontrolla ble and designers are learning to deal with it. Also many famous designer companies such(prenominal) as Gucci paid a group of fashion bloggers to create the unornamented hype and awareness of a fashion show held in Paris. Louis Vuitton was the first to use facebook to broadcast a catwalk show live. Meanwhile Dolce Gabana satiny its fashion event directly on youtube. Thus it can be said that blogging is becoming interesting and insightful in the fashion world. nonetheless few customers visiting and discovering the identity by the blogs could recommend their friends and families and promote the business. after(prenominal) she gets recognised in the market, she can start her own small website and throw on it when the conjunction starts growing. Launching the website can be done through a limited budget and when the company picks up on sales, hiring proper marketing agents and solution providers to ensure that the designer gets all her potential clients shopping on the website.C ommunity websites can be very effective to promote such young and talented designers. They dont really have to open their own web site to sell products which would require large amount of investment, but the designer can use community websites like facebook and wordpress.(Cave,2009) suggests that broadband of UK plays a big role in easy and reliable access for customers online. Although there are companies available who are working hard to facilitate profuse internet connections such as BT in UK but they should focus more on making internet safe for the consumers by using credential checks in websites and with the help of banks make sure that the payment cards utilise online are made by the authenticated user such as 3D secure. The designer should capitalize on the commercial opportunities and choose the upright solution provider to provide its customers with optimum pledge via internet shoppingThe designer could incorporate m-commerce software in the website so the consumers of UK can shop easily anytime of the day. As per (Napier et al,2005) change magnitude popularity of wireless communication and handheld devices, have led to mobile-commerce. It is the process of buying and selling goods through wireless technology. Customers are increasingly using mobile communication as an option to snip the internet. Making the website accessed from mobile phones can be useful for fashion companies targeting worldwide customers.The above points highlights that the designer should start her business slowly by using free community websites and blogging to establish her identity and then move fore in launching an online business with adding in m-commerce to increase more customers. This could be an opportunity for her to become a successful online fashion designer.3.2 Issues to be turn toSell-Side E-commerce like any other business consists of some issues that are master(prenominal) to identify. These drawbacks can bring hesitation among people to use the intern et freely. Many developing countries still restrict themselves to shop online and prefer going to the stores for the products. reliance is the main issue in online shopping. Customers are sensitive and reluctant in giving their financial information online if it is not a secure website. Many people dont rule secure in doing transactions online as e-commerce can be prone to security fraud. Credit card fraud has been increasing these days, discouraging the consumers from shopping online. (Bora,2010)Another limitation that e-commerce consist of is updating the product information from time to time. Maintaining the customer orders and website is also very crucial in online business. This can be time consuming and tiring for companies. Privilege of spirit and touching the product is not available in e-commerce websites. Some customers feel less satisfied in ordering the product before examining it properly. circumstance up an e-business is purely dependant on technology. Knowledge of I T is important in running a business especially for individuals and small companies. If technology fails, company has to be very vigilant of the backup as there will be no other substitute. Also delivery of the products can shrink a longer time and it may result in a wrong order. This discourages the customer in buying product from the same company again or in the worst case shopping online altogether. payable to the some of the limitations of technology identified above of trust issues over security on internet, e-commerce is still not accepted and used in many countries but no doubt that when it comes to UK customers are more confident in shopping online by secure means and having trust over online companies.4.1 goalThe technical aspects of ecommerce and its importance in establishing online businesses in the UK provided interesting findings concerning e-commerce and their organizations. UK e-commerce is common and consumers prefer it due to convenience, secure payment systems, different variety of choices available and it fits their demands and requirements.The abandoned proposal will be beneficial for the fashion designer in many ways such asThe profit margin will increase immensely. One good thing about e-commerce in fashion industry is that it is a good opportunity for companies to invest in online websites in this recession point in time. This will help the designer in cutting down the high budgets spent in stores and as it is becoming common that every company is going online, the future of e-commerce would be bright for the designer.One of the benefits would be able to compete in the market. To be competitive in the market, sales and different promotions have to be set not only in stores but online as well to get more customers to browse the website.An advantage to companies who have online websites as they offer flexibility to its shoppers to shop 24/7 a day from work or home, this would generate more revenue for the businessAs there are many ha rborion plans for e-commerce websites in the UK, these laws and secure mediums provide safety to the consumers and are it offers the small organizations to compete with global industries easily. Due to these legal protections for newly established e-commerce sites, care is fruitn for the businesses to protect the customers who in turn shop with confidence online.Indication of the time periodMarket research will take approximately 6 weeksMarketing will take 2 weeksDesign and website development will take one monthMaintenance will be ongoing and then the whole project plan will take approximately 3 months to complete while its maintenance and fixes will be in hap taken care by solution provider chosen.